Presentation

The Editor

I am Dora Jurd de Girancourt, brand strategist and semiotician.

For the last nine years, I have been living and working on the African continent from South Africa to Morocco. I take the pulse of the African consumers, I analyse emerging trends on the continent, I decode meaningful cultural signs and I work on the branding and rebranding of some of the most popular African brands.

With Matters From Africa, I bring in your mailbox a weekly curated newsletter on what is going on in hot African consumer markets in terms of trends, brands, campaigns and innovations. Because the African continent is continuously evolving, stay tuned on its latest consumer and branding emergences.

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A weekly curated newsletter to decode consumer and branding emergences
in fast moving African markets

Egypt - Morocco - Nigeria - South Africa

WE ANALYSE
trends, brands, campaigns and product innovations.

WE DECODE
consumer usages & attitudes, needs and expectations.

WE FOCUS ON
African brands
and companies.

WE ANALYSE
Trends, brands, campaigns and product innovations.

WE DECODE
Consumer usages, attitudes, needs and expectations.

WE FOCUS ON
African brands
and companies.

WHY AFRICA?

Because the future is African. With a vibrant energy, a thorough spirit of innovation and an unbeatable agility, Africa counts some of the fastest growing economies in the world and houses many of the most agile brands and innovations.

WHY 4 COUNTRIES?

South Africa and Nigeria are fast-moving English-speaking countries where fascinating brands and innovations are emerging.
Egypt and Morocco share a common Arabic culture and represent two of the fastest growing economies in North Africa.

WHY 4 TOPICS?

• Trends allow to decipher emerging signals in consumer culture in order to make better business decisions.
• Brands and campaigns are indicators of what is popular in consumer culture and what is evolving and why.
• Innovations allow a better understanding of usages & attitudes, needs and desires of consumers.

WHY 2 LANGUAGES?

Africa is a pluri-linguistic continent most frequently analysed in English or in French.
Matters From Africa tries to bridge the gap and edits content both in English and French.

WHY AFRICA?

Because the future is African. With a vibrant energy, a thorough spirit of innovation and an unbeatable agility, Africa counts some of the fastest growing economies in the world and houses many of the most agile brands and innovations.

WHY 4 COUNTRIES?

South Africa and Nigeria are fast-moving English-speaking countries where fascinating brands and innovations are emerging.
Egypt and Morocco share a common Arabic culture and represent two of the fastest growing economies in North Africa.

WHY 4 TOPICS?

• Trends allow to decipher emerging signals in consumer culture in order to make better business decisions.
• Brands and campaigns are indicators of what is popular in consumer culture and what is evolving and why.
• Innovations allow a better understanding of usages & attitudes, needs and desires of consumers.

WHY 2 LANGUAGES?

Africa is a pluri-linguistic continent most frequently analysed in English or in French.
Matters From Africa tries to bridge the gap and edits content both in English and French.